Do Switching Costs Make Markets Less Competitive?
نویسندگان
چکیده
منابع مشابه
Do Switching Costs Make Markets Less Competitive ?
The conventional wisdom in economic theory holds that switching costs make markets less competitive. This paper challenges this claim. We formulate an empirically realistic model of dynamic price competition that allows for differentiated products and imperfect lock-in. We calibrate this model with data from frequently purchased packaged goods markets. These data are ideal in the sense that the...
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Do switching costs reduce or intensify price competition in markets where firms charge the same price to old and new consumers? The answer is theoretically ambiguous because a firm prefers to charge a higher price to previous purchasers who are “locked-in” and a lower price to unattached consumers who offer higher future profitability. 800-number portability provides empirical evidence to deter...
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In this paper we investigate the possible presence of switching costs when consumers are offered the opportunity to change their basic health insurance provider. We focus on the specific case of Switzerland which implemented a pure form of competition in basic health insurance markets. We identify several barriers to switching, namely choice overload, status quo bias, the possession of suppleme...
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In markets where consumers have switching costs and firms cannot price discriminate, firms have two conflicting strategies. A firm can either offer a low price to attract new consumers and build future market share or a firm can offer a high price to exploit the partial lock-in of their existing consumers. This paper develops a theory of competition when overlapping generations of consumers hav...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2009
ISSN: 0022-2437,1547-7193
DOI: 10.1509/jmkr.46.4.435